We’re building a social listening dashboard that fetches brand mentions across multiple platforms through HubSpot’s API. The integration worked fine during testing with small datasets, but production loads are consistently hitting 429 Too Many Requests errors.
Our current implementation makes batch requests every 5 minutes to pull new mentions:
const response = await fetch(apiEndpoint, {
method: 'GET',
headers: { 'Authorization': `Bearer ${token}` }
});
The error happens around 150-200 requests per hour during peak monitoring times. We’re not seeing any rate limit information in the response headers before the 429 hits. Need guidance on implementing proper retry logic and understanding HubSpot’s rate limiting thresholds for this use case. Has anyone dealt with similar API rate limit issues in social monitoring scenarios?
We had identical issues with our sentiment analysis pipeline. The key was adding a request queue with intelligent throttling. We parse the X-HubSpot-RateLimit-Remaining header and pause requests when it drops below 20% of the limit. Also, cache mention data for 2-3 minutes to reduce redundant API calls during high-frequency checks.
One more consideration - are you using the correct API tier? HubSpot’s rate limits vary significantly between subscription levels. Professional tier gets 100 requests per 10 seconds, while Enterprise gets 150. If you’re on a lower tier and processing high-volume social data, you might need to upgrade or implement more aggressive caching strategies to stay within limits.
Check your burst patterns too. Rate limits are often calculated in rolling windows, not fixed intervals. If your 5-minute batch jobs all fire simultaneously, you’re creating artificial spikes that trigger limits even if your average rate is acceptable.
Good point on the headers - I wasn’t capturing those. Looking at our logs, we’re making individual API calls for each social platform check rather than batching. That’s definitely contributing to the volume. Each monitoring cycle checks 8 platforms separately, so that’s 8 calls every 5 minutes. Should we be consolidating these into fewer batch requests?
Check if you’re reading the X-HubSpot-RateLimit headers in successful responses. They contain current limit and remaining calls info. Also, 150-200 req/hour seems high for batch operations. Are you batching efficiently or making individual calls per mention?